How can I assist the marketing efforts?

Your input into the process of finding the best match between the invention (or software/copyrights) and a private sector licensee is welcome, as your web of research relationships and even personal consulting relationships are often vital to reaching the right decision makers in industry. Conflict-of-interest in licensing policies don't allow you to make unilateral decisions, but by effectively partnering with you we can usually find a good match for the IP rights by finding licensees that fulfill the mission of translating great research into useful products and services that benefit the public.